18 Best SEO Analytics Tools in 2025

by Kurt Johnson

Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.

seo tools

Fat Rank.

It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data. One major difference between the two tools is how they source keyword data. This is great for prioritizing keywords by metrics like volume and difficulty.

seo tools

Surfer SEO.

This means you can publish voice-optimised content without making changes to your website or needing help from developers. Start with a text prompt that generates a high-quality, on-brand custom graphic for your site. They have thousands of customisable templates, elements and design features. And all of this is based on data from millions of successful outreach campaigns. We use Pitchbox for both our link building service and SEO agency.

  • This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals.
  • Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that.
  • Google Analytics also digs deep into who’s visiting your site.

Track Your Answers and Success Rate

Try Shopify for free, and explore all the tools you need to start, run, and grow your business. There are a lot of tools to trawl through here, but it’s handy if you want to build your own free tech stack for your SEO needs. Start your free trial with Shopify today—then use these resources to guide you through every step of the process. The best paid SEO tool is Ahrefs, due to its accuracy, massive database, and versatility.

While the platform doesn’t offer a traditional free trial, users can access limited tools through Ahrefs Webmaster Tools. SEO Anomaly For businesses looking to create SEO-optimized content consistently, SEOWriting offers an ideal solution. Its AI-powered platform generates search-friendly articles with proper keyword usage and structure in just a few minutes instead of hours. Knowing that SEO tool users include everyone from beginners to technically advanced professionals, we also considered user-friendliness in our evaluation. What’s great about AnswerThePublic is the way in which it provides information about KWs and search volume. You can type in a search phrase and get back the questions users are asking in search engines, including what, where, why, who, when, which, can and how questions.

seo tools

It generates detailed content briefs, complete with suggested subtopics, relevant questions, and keyword usage, helping you build more authoritative and well-rounded content. It also scores your pages for topical depth and shows what to add or adjust to improve performance. Plans start at $39/month, with a 14-day free trial available.