What Is Intuitive Design?

by Kurt Johnson

What is intuitive design (ID)?

A design that is intuitive is one that feels just right to the user. It is intuitive and efficient as well as readable. It also provides a feeling of reliability. The most reliable websites, for instance are user-friendly and produce the results that are expected. People will search for a new website if a site doesn’t meet their expectations.

It requires a team of people to design intuitive products. Product designers, UX designer and product managers must collaborate to develop an item that fits the mental model of how the product ought to function. This is not an easy task. Different people have different kinds of mental models in relation to their age, experience with the product and their beliefs, as well as their knowledge and their concentration level.

It is important to include usability testing as part of the design process. This can help determine areas of the design that deviate from the users’ mental model and then fix them prior to releasing the product.

When it comes to intuitive design, form has to be a part of the function, but it’s essential to involve the user in the product design process right from the beginning. For instance, asking the product owner what they’d like to accomplish with the product and the way they’d like it to accomplish this task is a great way to begin. This information can then be transferred to the UX designer who will incorporate it into the product UI.

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